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From the Blog
Creating and Selecting Events in Google Analytics 4
Mastering Conversions and Events in Google Analytics 4: A Strategic Guide Navigating the digital analytics landscape requires a keen understanding of user actions, and with the introduction of Google Analytics 4 (GA4), this task has evolved significantly. GA4 brings a...
Leveraging Custom Events in Google Analytics 4
Exploring the Depths of GA4 Events: A Game-Changer for Digital Analytics The transition to Google Analytics 4 (GA4) and its innovative approach to event tracking represents a significant evolution from traditional analytics practices. My journey into the world of GA4...
The Essential Guide to Understanding Dimensions and Metrics
Unveiling the Essentials of Google Analytics: Dimensions and Metrics Embarking on the Google Analytics journey, I quickly encountered the critical importance of its foundational elements: dimensions and metrics. Grasping these concepts is vital for anyone looking to...
Harnessing the Power of GA4
Mastering GA4: Unlocking Advanced Insights for Digital Growth In the fast-paced world of digital marketing, businesses are on a constant lookout for sophisticated tools to decode and enhance their online footprint. Google Analytics 4 (GA4) stands out as a beacon of...
Navigating the Features of GA4
Navigating the Digital Frontier: An Intermediate Guide to Google Analytics 4 As we venture further into the digital era, the demand for advanced analytics tools is at an all-time high. Leading the charge is Google Analytics 4 (GA4), a cutting-edge platform designed to...
Elevating Digital Marketing with Advanced Audience Segmentation in Google Analytics 4
Trish's note: I recently completed a Google Analytics 4 (GA4) class at Benedictine University and passed the Google certification test. In the coming weeks, I'll be sharing all the valuable insights and tips I've learned about GA4. My goal is to help you understand...
Navigating the New Engagement Metrics in Google Analytics 4
Trish's note: I recently completed a Google Analytics 4 (GA4) class at Benedictine University and passed the Google certification test. In the coming weeks, I'll be sharing all the valuable insights and tips I've learned about GA4. My goal is to help you understand...
A Deep Dive into Event Tracking with Google Analytics 4
Trish's note: I recently completed a Google Analytics 4 (GA4) class at Benedictine University and passed the Google certification test. In the coming weeks, I'll be sharing all the valuable insights and tips I've learned about GA4. My goal is to help you understand...
Introduction to Google Analytics 4: Understanding the Basics
Trish's note: I recently completed a Google Analytics 4 (GA4) class at Benedictine University and passed the Google certification test. In the coming weeks, I'll be sharing all the valuable insights and tips I've learned about GA4. My goal is to help you understand...
My Resource List
There are many resources available for website design and SEO, but here are a few of the best: For website brand design: Adobe Color (https://color.adobe.com/) is a great tool for creating color palettes for your website. Canva (https://www.canva.com/) is a...
Things to Consider When Choosing a Web Designer
Are you looking to take your business to the next level? If so, hiring a designer may be something to consider. A good designer can help bring your vision and ideas to life, giving you the tools and resources you need for success. With this in mind, here are some...
Signs Of Good Web Design
Introduction Web design is one of the most important aspects of any online presence. Good web design can make or break your business, so you must get it right. Here are some signs of good web design that will help you ensure your website looks professional and...