Marketing Mana

mockup of website

marketing mana screenshot

Case Study: Redesigning Marketing Mana, LLC’s Website

Marketing Mana, LLC is a boutique consultancy founded by a marketing professional with deep roots in Hawaii, bringing aloha spirit and island values to her work. Her original website was a DIY effort that reflected her passion but struggled to convey her expertise and cultural authenticity effectively.

The Challenge

Marketing Mana needed a site that:

  • Felt professional yet personal.
  • Highlighted her Hawaiian values and unique approach.
  • Was easy to navigate and manage post-launch.
  • Converted visitors into clients with clear calls-to-action.

While the DIY website captured her creativity, it lacked the polish and functionality needed to attract and retain clients effectively.

The Solution

We transformed her website using a two-thirds done-for-you approach:

  1. Foundation Building: Established core pages with professional, cohesive design and Hawaiian-inspired visuals.
  2. Storytelling and Branding: Wove in her personal narrative and Hawaiian values, creating an inviting, authentic vibe.
  3. Technical Enhancements: Implemented user-friendly tools like scheduling integrations and email list capabilities.
  4. Training for Empowerment: Taught her how to manage updates and content additions confidently, ensuring long-term usability.

We leaned on principles from the Triangle Framework:

  • Foundation: Clarified her vision and core values.
  • Transformation: Implemented systems and skills to enhance functionality.
  • Integration: Created a scalable and sustainable site she can grow with.

The Results

  • Professional Presence: The redesigned site exudes credibility and warmth, blending professionalism with personal charm.
  • Engagement Boost: Clear calls-to-action and streamlined navigation guide visitors effectively, increasing client inquiries.
  • Empowerment: She now has the skills and confidence to manage her website, reflecting her expertise and unique identity effortlessly.

This project is a perfect example of how thoughtful design and collaboration can turn a DIY dream into a professional reality.

Live site: https://marketingmanallc.com

Skills

Posted on

January 22, 2025