Case Study: Redesigning Marketing Mana, LLC’s Website
Marketing Mana, LLC is a boutique consultancy founded by a marketing professional with deep roots in Hawaii, bringing aloha spirit and island values to her work. Her original website was a DIY effort that reflected her passion but struggled to convey her expertise and cultural authenticity effectively.
The Challenge
Marketing Mana needed a site that:
- Felt professional yet personal.
- Highlighted her Hawaiian values and unique approach.
- Was easy to navigate and manage post-launch.
- Converted visitors into clients with clear calls-to-action.
While the DIY website captured her creativity, it lacked the polish and functionality needed to attract and retain clients effectively.
The Solution
We transformed her website using a two-thirds done-for-you approach:
- Foundation Building: Established core pages with professional, cohesive design and Hawaiian-inspired visuals.
- Storytelling and Branding: Wove in her personal narrative and Hawaiian values, creating an inviting, authentic vibe.
- Technical Enhancements: Implemented user-friendly tools like scheduling integrations and email list capabilities.
- Training for Empowerment: Taught her how to manage updates and content additions confidently, ensuring long-term usability.
We leaned on principles from the Triangle Framework:
- Foundation: Clarified her vision and core values.
- Transformation: Implemented systems and skills to enhance functionality.
- Integration: Created a scalable and sustainable site she can grow with.
The Results
- Professional Presence: The redesigned site exudes credibility and warmth, blending professionalism with personal charm.
- Engagement Boost: Clear calls-to-action and streamlined navigation guide visitors effectively, increasing client inquiries.
- Empowerment: She now has the skills and confidence to manage her website, reflecting her expertise and unique identity effortlessly.
This project is a perfect example of how thoughtful design and collaboration can turn a DIY dream into a professional reality.
Live site: https://marketingmanallc.com