Summary
Want to grow your audience and be seen as an expert in your niche? This blog post walks you through five simple steps to land podcast interviews with confidence:
Clarify your message – Know your story, niche, and value.
Find the right shows – Target podcasts that align with your audience.
Craft a great pitch – Keep it personal, relevant, and benefits-focused.
Make it easy to say yes – Include your links, topics, and media kit.
Show up strong – Be a helpful, engaging guest and share the episode!
Whether you’re new to pitching or ready to level up your visibility, this guide will help you start booking quality podcast features — no large audience required.
How To Get on Podcasts
Want to grow your audience and authority? This guide walks you through how to get featured and pitch with confidence.
Podcast guesting is one of the most powerful ways to expand your reach, build credibility, and connect with your ideal audience — without dancing on Reels or running ads. If you’re a coach ready to be seen as an expert in your niche, podcast interviews are your golden ticket.
Here’s how to get started (and get those yeses rolling in).
🎯 Step 1: Get Clear on Your Message
Before pitching, know exactly what you want to be known for. What’s your unique angle? What transformation do you help people create?
Ask yourself:
- What are 2–3 core topics I could talk about endlessly?
- What stories from my journey would resonate with others?
- What results or insights can I share that provide value?
💡 Pro Tip: Write out a short speaker bio and a few sample topics or episode titles — this makes pitching way easier.
🎙️ Step 2: Find the Right Podcasts
Not every show is a fit — and that’s okay! Start with podcasts that:
- Align with your niche or audience
- Interview guests like you
- Have active, recent episodes
Search on platforms like Apple Podcasts, Spotify, or directories like Listen Notes and Podchaser. Or simply Google “[your niche] podcast.”
📌 Start small! Don’t skip micro or mid-size podcasts — they often have loyal listeners and less competition.
✉️ Step 3: Craft a Confident Pitch
This part can feel intimidating, but it’s just like a coffee chat — with purpose. Your pitch should be brief, personal, and value-packed.
Here’s a basic structure:
- Personal Connection
Mention something specific you loved about the podcast (episode, host style, topic, etc.). - Who You Are
Keep it short and relevant to their audience. - What You Offer
Share 2–3 potential topics you could speak about and the transformation their listeners will walk away with. - Call to Action
Let them know you’d love to be a guest and that you’re happy to provide more info.
✍️ Example Pitch Snippet:
Hi [Host Name], I loved your recent episode on [topic] — your insight about [something specific] really landed with me. I’m a [niche] coach helping [who you help] with [what you help with], and I’d love to be a guest on your show to talk about [topic]. Your audience might enjoy a fresh perspective on [transformation].
🧰 Step 4: Make It Easy to Say Yes
Include links to:
- Your website or speaker page
- Past interviews or features (if any)
- Your contact info + headshot
- Optional: a one-sheet or media kit (PDF is fine)
The easier you make it for a host to say “yes,” the more likely they will.
🚀 Step 5: Be a Great Guest
Once you book a spot — yay! Now show up with energy, value, and real talk. You don’t have to be perfect, just authentic.
Tips for nailing your interview:
- Wear headphones to improve sound quality.
- Stick to clear, concise answers.
- Share stories, not just tips.
- Mention your offer or freebie naturally.
- Promote the episode once it’s live!
🙌 Final Thoughts
Getting on podcasts is one of the smartest ways to build trust and visibility — and the best part? You don’t need a huge following or fancy setup to get started.
Start small. Show up consistently. Be generous with your wisdom.
Your next client might just find you through someone else’s mic.
Want help refining your message or creating a pitch template that works?
Let’s book a Strategy Session and make sure you’re ready to hit “record” with confidence.
