If you’re noticing that your website is starting to feel a little out of date, don’t worry – you’re not alone. It can be tough to keep up with the constantly changing trends of the internet, but it’s important to make sure your website is looking its best. Otherwise, you risk losing potential customers and damaging your brand.
In this blog post, we’ll be exploring six signs that indicate it might be time for a refresh on your website. This could mean anything from a new design to updated content or even a full brand overhaul.
Some things to look out for include:
Outdated content
If your website’s content doesn’t reflect your current offerings, it could confuse potential customers. Make sure your website is up-to-date by regularly publishing new blog posts.
Decrease in leads and sales
You’ve noticed that you’re not receiving as many calls or emails from potential customers lately. Your leads have all but dried up and your sales have decreased significantly compared to previous months/years.
Fewer visitors to your website
The number of people visiting your website has decreased. That means you have fewer opportunities to show potential customers that you can help them.
Poor user experience
Test your website from a customer’s perspective. What’s the experience like? Is it easy to find the information you need to make a purchase decision? If you find any issues, these are things you need to look at resolving.
Your website is slow
You’ve noticed that your website takes a while to load each page. This can be frustrating for potential customers who just want to read your content. Try to aim for a page-load time of 2 seconds or less.
Increase in negative reviews or feedback
If you’re noticing more bad reviews from your customers, it’s essential to take a close look at what they’re saying. Are there issues with your website, or did something on the site give them false expectations? Have you gotten any feedback about poor website performance?
Now that we’ve gone over some signs that your website might be outdated, it’s time to take action. If you’re not sure where to start, book a consultation with us. We’ll help you create a plan to modernize your website and reach your target audience.
